The voice of the customer helps drives innovation so your products become more relevant and more valuable to your audience. The insights we get from contextual interviews and ethnographic studies create a solid foundation for the rest of the product development process. Our researchers will help better understand your future customers, identify problems to solve and innovation opportunities in the market. We don’t believe in heavy report papers that no one will read. Instead we document clear and actionable insight in a compelling and visual presentation that the designers and engineers can really benefit from throughout product development.
There’s never just one solution to a problem. The more ideas that can be brought to the table the better chance you are going to identify a solution that is valued by the end-user. Good design process always includes this divergent thinking exploration phase. We lead structured exploration sessions to generate hundreds of ideas. From there the design team can explore these further by developing sketches, use case storyboards, renderings, and mockups so that ideas can be better communicated and understood.
Making Sense of it all
Generating ideas is often the easy part. Culling these down and combining them to get the right product concept can be more difficult. This is where organized convergent design selection processes can help. We lead collaborative workshops where ideas can be organized and vetted through healthy debate and evaluation of mockups. Knowing the end goal is to produce a product that has real value to the end user , we take product concepts out to real end users to hear and understand their reaction. Finally we bring all stakeholders together, including our technical engineers, to evaluate and select the best candidates. In the end, we deliver conceptual designs that have been thoroughly evaluated and offer the best chance of success. and least chance of an unexpected “gotcha.”